The Research Hacker - Lean & Mean

Delivering high quality research projects on schedules and budgets that work for you.

Think you don’t have time or budget for
high-quality consumer research?

With me as your Research Hacker you do.

During my time as an in-house researcher and at research agencies, I’ve seen how client needs vary dramatically. Sometimes you need a broader agency research programme, and sometimes you need a quick, pragmatic piece ASAP.

So let’s forget client-side or agency-side. I’m on your side.”

When you work with me, I’m committed to making sure that we only focus on exactly what you need, so that we can turn around your critical research outcomes under tight constraints.

Why work with me

Focused and Efficient

Working 1-1 together, we’ll cut the fluff and focus on the must-have data points. Prioritisation is how we’ll keep costs down and schedules tight.

Tell Seamless Stories

I can help you integrate qualitative and quantitative research to tell compelling stories, grounded in data.

(I ❤️ data)

Expert Guidance

When you book a call with me, I´ll make sure that you get the help you need, whether that´s from me or someone in my network.

My Research Services


Get the critical data you need to make business decisions for the future and evaluate those made in the past.


Get to know your customers better than they know themselves, so you can make important business decisions.


Synthesising the hard data with the human psychology of consumer behaviour is something I find truly fascinating. Let’s build a holistic view of your customers.

About Me

Hi! I’m Tanya Lipshen. I’m an independent market researcher with 20 years of experience uncovering the reality of consumer perceptions, their human stories and the data behind them.

I’m available for remote projects and able to travel for on-site placements. Otherwise I’m based in my home city of Amsterdam.

Not sure exactly what you need?

Contact me and I can advise or direct you to the best contact from my network.